Our Story

NOIR was created as more than a café. It was envisioned as a sophisticated pause — a space where hospitality, culture, community, creativity, and intentional care intersect in meaningful ways.

Located inside the Hoover Public Library, NOIR reflects a shared belief that food, coffee, design, and hospitality can create spaces where people feel welcomed, restored, inspired, and connected. Through curated experiences, elevated presentation, community partnerships, and intentional service, the founders hope to cultivate an atmosphere that encourages guests to slow down, gather, create, and simply be present.

Built around the philosophy, "You're exactly where you should be," NOIR represents a modern approach to community-centered luxury hospitality rooted in care, connection, and purposeful experiences designed to leave a lasting impact far beyond the café itself.

The founders behind NOIR bring years of hospitality, entrepreneurship, creative innovation, and community-centered leadership to the concept through their respective brands. Together, they carry a shared commitment to thoughtful experiences, elevated hospitality, and meaningful community impact — values that now serve as the foundation of NOIR.

Tiffaney Strayhorne was recognized as Network Navigator's Small Business of the Year for Pauline's Fine Cakes & Desserts and has participated in the Central Alabama Redevelopment Alliance (CARA) Accelerator Program and Polaris Birmingham. She has also served as a speaker through the UAB School of Entrepreneurship and various leadership-focused initiatives throughout Alabama.

Tierra Jeter was selected as a finalist for Network Navigator's Rising Star Award and has participated in the Vanguard Collective 4C Accelerator Program, further expanding LaFleur's community partnerships, entrepreneurship development, and hospitality-focused initiatives throughout Birmingham.